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Coaching news

maxwellcoachingendurance

🇬🇧16 years of coaching
🏃🏼‍♀️Running Coach 🚴🏻Triathlon Coach
📚UKA, British Tri, UESCA
💜Purple crew community
🌍Fitting your training around your world

My name is Michelle @ultrarunningmichelle is my pe My name is Michelle @ultrarunningmichelle is my personal profile. I’m a running coach at Maxwell Coaching.

My passion is coaching runners to achieve goals they thought were impossible. I have personal and coaching experience of 100 mile ultras, canal ultras, 200 mile ultras, mountain ultras, fell racing and even cross country racing. I also have a huge passion for road running too. It was my bread and butter before I discovered ultra running. 12 years of ultra running, but I still love a big city road marathon, and love coaching runners to PBs on the road, as well as on the trails. Now aged 52, I have a bredth of experience and understanding of running through menopause, the strength training required and recovery. It’s not just women either, mature men need more recovery, more gym time and better routines to continue running well into their 50s. 

I set up Maxwell Coaching with my husband Chris in 2015. I have been a fully qualified running coach for 16 years. I hold England Athletics Event Group Endurance (the next step up from CiRF) and UESCA ultra running coach qualifications. I have CPD qualifications in strength training and a diploma in sports nutrition.

I love coaching all abilities and seeing progress from consistency and planning. Being coached is a journey, the progress is never linear, it involves problem solving and ups and downs, but progress is always made. Our purple crew community keep me on my toes, and I love their engagement, the joint dot watching and support for each athlete.

I have space to take on 3 new athletes that are keen to be coached, and would like to work with me. Contact me anyway that works for you 💜

#runningcoach #ultrarunner #runningjourney #marathonrunner #purplecrew
10 years ago a friend will suggest you quit your j 10 years ago a friend will suggest you quit your job and set up a coaching business.

It’s very important you listen to that friend 💜🥳

16 years of qualified coaching experience, 40 years of running and racing. We have spaces for new athletes to join the purple crew, DM ‘Purple’ to find out more 💜

#purplecrew #endurancecoaching #maxwellcoachingendurance
Congratulations to @storm_hayward for finishing th Congratulations to @storm_hayward for finishing the Arc 50 over the weekend. The goal for this race was top 10, and Storm finished 10th. However, the bigger goal was staying injury free during the build and learning how to fuel properly. Storm joined the purple crew last year with a backlog of injuries. A gradual build of strength work and fuelling more during our journey together and Storm has gained confidence in her running with each new block of training. 

11:01 10th female in horrid underfoot conditions. Well done Storm, very proud coach 💜🤩

#arc50 #medalmondayonatuesday #ultrarunner #purplecrew
Arc of Attrition weekend 💫 Nothing quite like tho Arc of Attrition weekend 💫

Nothing quite like those coast path trails, waves crashing and even in the dark incredibly beautiful. 

Our coaches are experienced ultra runners and road runners, we know what these trails feel like, the raw emotions of reaching a finish line. The lifetime of emotions you feel during a road marathon let alone 100 miles. 

We have spaces for new athletes, ultra runners or road runners, just get in touch by whatever means. 

#runningcoach #ultrarunner #marathonrunner
The Winter Spine, 268 miles from Edale to Kirk Yet The Winter Spine, 268 miles from Edale to Kirk Yetholm along the full length of the Penine Way. 

We knew as soon as @bimbling_idiot completed the Challenger North last January, that this would be the next goal. 

It’s been a challenging year with a change of job, injury and illness, but my goodness Paul has kept his belief and trained when he could, carefully building strength in the gym, on the treadmill (inclined) and out on the trails. 

Bloody proud of you Paul, looking forward to the debrief and slightly worried what’s next 🫠💜

#winterspine #medalmonday
Festive fun for purple crew at the weekend with @b Festive fun for purple crew at the weekend with @becsterboo75 running the fastest Christmas tree at Westonbirt Christmas 10km, and Matt finishing off his year with a strong run at the Celtic Marathon. 

We also had athletes running in various cross country races for their clubs. 

#purplecrew #festiverunning
It’s London Marathon good for age day and we are c It’s London Marathon good for age day and we are celebrating our marathon runners achievements from Valencia 🥳 

Mike ran Valencia Marathon as his debut road marathon, training could not have gone better. Sub 3 in the bag and splits that would make any coach proud 🤩 Mike stayed calm and patient just as we’d planned, 2.59 was his reward 🥳

@fionaslevinb also had a great build up, until with a month to go arthritis flared up. The plan was reshaped, Fiona maintained her incredible fitness on the bike and still finished 10th 55-60 AG in 3:24. Very proud of your tenacity and positive energy Fiona 💜

@becsterboo75 ran the Lanzarote half marathon. Incredibly warm and very windy conditions tampered with fast times, but Bec still ran strongly for a 1:35 and 1st AG 🤩 London Marathon is now calling, so little rest and the build begins 🥳

@emma1dinger ran in the Cheviot Goat, a very different event to those above, but right up Emma’s street. Super tough conditions under foot, but Emma finished and can now rest up until the build to 2026 and a road marathon beckons 🥳

New athlete Callum ran in the DBMax Chilly 10km in quite frankly horrible conditions. Still ran a 27s PB for 38:04, those 5s though. Something to keep working for. Callum is also now building to a spring road marathon 🥳

Michelle has capacity for new athletes looking ahead to spring or further beyond marathons or ultra marathons. Please DM ‘marathon’ or contact us using the links in the bio. 

#marathonrunner #weekendracers #purplecrew #medalmonday #runningcoach
#medalmonday 🥳 Congratulations to our weekend tra #medalmonday 🥳

Congratulations to our weekend trail running racers:

@stephanie_j_james ran the Broadway Marathon, a tough trail race taking in the Cotswold Way and Broadway tower. Steph ran a strong race, finishing in 3 hours 57 and 2nd woman 🥈🤩

Matt ran the New Forest 22km trail race, the culmination of a solid block of training since he joined the purple crew this summer. Onto to some exciting racing in 2026, and building more strength and resilience 🤩

Both Steph and Matt are coached by our founder Michelle @ultrarunningmichelle. Michelle has a couple of spaces just opened up for new athletes. Please DM ‘Runner’ or use the links in our bio to contact us. 

#purplecrew #trailrunner #marathonrunner #ultrarunner #runningcoach
Many boxes ticked for coached athlete @storm_haywa Many boxes ticked for coached athlete @storm_hayward at the Bys Vyken Lighthouse Marathon. The course takes in 26 miles of the Arc 50 course, so is perfect specific preparation for the race in January.

For Storm we focussed on starting cautiously, fuelling (wee bit to work on there but much better) and finishing strong. 

Happy day out for Storm and much confidence gained for January 🥳💜

#trailrunner #marathonrunner #medalmonday #purplecrew
Two of our purple crew ladies were running half ma Two of our purple crew ladies were running half marathons this weekend:

Lou ran just over 2 hours at the Access Landmarks Half Marathon in Cape Town. Lou is racing lots while out there for a long trip culminating in a marathon in a few weeks time. 

Steph ran in the Marlow Half Marathon. Quite a hilly course, finishing 3rd female 🥳 Huge successes in fuelling during this race too, our first mini goal ticked off ✔️ 

Marcus ran in the Black Beacon Ultra Bach 50km. A fantastic run from Marcus running just over 7 hours. A culmination of very careful preparation and progressive training. Marcus was recovering from an ankle injury when he first joined the purple crew a few months ago. Excited to debrief and plan for the next goals. (No pic, some coaching needed there! 😅)

#weekendroundup #purplecrew #halfmarathon #ultrarunner
Congratulations to our racing ladies this weekend Congratulations to our racing ladies this weekend 💫

@fionaslevinb absolutely flew round the Maidenhead half marathon, finishing in 1:27 and 1st v55 🥳🤩 Huge confidence boost as we head into the final block of marathon training 💜

Lou Cole ran in two races to make up for the Cape Town marathon being cancelled the previous weekend. 8km and 15km Dunlock Memorial races. Lou felt great which is hopefully testament to the new fuelling and diet we’ve been trialling 🥳

#purplecrew #medalmonday #marathonrunner
We had two purple crew racing at the Jurassic Coas We had two purple crew racing at the Jurassic Coast 100km, a very hilly race with some chunky vert ⛰️ 

For Paul @bimbling_idiot this was a stepping stone event on his journey to the full winter spine in January. Solid time on feet and feeling good on the hills, some fuelling issues to conquer over the next two blocks of training 💪

For Becky @misspurse86 this was a goal race. I’ve only been coaching Becky a few weeks but we adjusted her training to get the most out of the final block pre race. Becky had a great race, strong throughout, and moving through the field. 

#purplecrew #ultrarunner #jurassiccoast100km
Another incredible performance to celebrate from t Another incredible performance to celebrate from the weekend 🥳

@jennifertibbenham ran 3:13 at the Abingdon Marathon. A huge 20 minute PB and what a performance 💜 Jen ran with a huge smile the whole way round. Plenty more in the tank from Jen we feel. 

Pictured with Race Director Kate @brookies_miles also a purple crew member and team mate and fellow Race Director Nichola

#marathonrunner #abingdonmarathon #purplecrew
Incredible debut Ironman for @hayleyph94 at Ironma Incredible debut Ironman for @hayleyph94 at Ironman Cascais, finishing time 11:41 🤩

Patient and calm throughout, stuck to her numbers carefully planned by coach @chrismaxwell.endurancesport. Hayley finished off with a 3:55 marathon, smiling and loving every minute. 

We are very proud coaches 💜

#ironman #purplecrew #medalmonday
“What a ridiculous race” Dave texted me! The infam “What a ridiculous race” Dave texted me! The infamous Lon Las Cymru Ultra 253 miles non stop unsupported from Holyhead to Cardiff. 

Huge congratulations to our @bigshanky for getting this one done. If something defeats you try again. Dave had to DNF with 20 miles to run in 2021, he was on course record pace in 1st place. 

In 2025 he finished in 3rd place and under the time he was running in 2021. Wow! There were definitely tough times out there, several voice notes and texts back and forth. We are delighted for Dave. Onto to fight off the next demon 😈 

#lonlascymruultra #hugedragonmedal #ultrarunner #keeptrying #runningjourney #purplecrew
Congratulations to our two ladies racing over the Congratulations to our two ladies racing over the weekend 💫

@thismumrunsforfun went into the Suffolk CTS Marathon rather tired after a stressful week with family illness, but we knew she was very fit. This block Tasha’s running has moved on and I figured she had a good chance of something special. Somehow she managed to put the week behind her and run her socks off to her first podium finish 🥈 woman 🥳🤩Time for a rest before we build to another big year 💜

@emma1dinger ran her annual pilgrimage to the Great East Run. Another PB after a tricky block with many challenges, super finish to Emma’s year. Big plans for next year to rest, recover and build towards 🥳🤩💜

#purplecrew #weekendracers #medalmonday #athletenews
We have a few coached athlete spaces available wit We have a few coached athlete spaces available with these two triathlon legends and top coaches. They won’t hang around long.

Chris @chrismaxwell.endurancesport one of our founders, is a level 3 British Tri coach and uka running coach with 15 years experience. He is a 10 time Ironman and Kona legend, raced himself as AG in Duathlon, Standard distance and long course. He is an ultra marathon runner completing GUCR, Sparthlon and Dragons Back Race. He currently coaches novice, AG, Ironman and Talent pathway triathletes. 

@jacuthbert is a level 2 British Tri coach, multiple Ironman finisher and ultra marathon runner. Jason is incredibly talented at finding the best out of an athlete. Jason currently coaches novice and Ironman triathletes. 

Please get in touch via DM or through links in our bio if you’re interested in joining our purple crew community and finding your next level.

#triathloncoach #ironman #talentpathway #purplecrew #maxwellcoachingendurance
10 years of Maxwell Coaching! 💫💜 Thank you to all 10 years of Maxwell Coaching! 💫💜

Thank you to all our coached athletes and coaches past and present. We’ve built a huge supportive purple crew community over the years. We love hearing from athletes we coached and moved on, still achieving and enjoying running and /or triathlon. 

Here’s to the next 10 years 💜🥳

#maxwellcoaching #maxwellcoachingendurance #purplecrew
#medalmonday 💫 Michael ran another incredible tim #medalmonday 💫

Michael ran another incredible time at the Exmouth 10km, again just over the 38 minutes. Mike is in full marathon training now so to run times that are so close to his summer PBs demonstrates how his fitness is building nicely. 

@thismumrunsforfun finished off her triathlon season at the Warwickshire Sprint, finishing 4th woman. Tasha is training for an ultra in just 2 weeks time, so incredible to squeeze out another top Tri performance. 

@jenny.x.carter ran a super strong 1:27 for 1st v50 woman at the Battersea half marathon. Another fast half marathon in the bag, and after a short break it’s time to tackle the 10km again. 

#weekendracing #purplecrew #athletenews
A busy couple of weeks for the purple crew athlete A busy couple of weeks for the purple crew athletes and coaches. We’ve had racers and some mixed results, but all good for future learnings.

@jennifertibbenham ran a 4 minute PB at Chippenham Half Marathon, for a 1:31 🥳 Great result after a super block of training for Abingdon Marathon 🤩 

@becsterboo75 ran Berlin Marathon in the 🔥. Not the time she deserved, but 3:24 is still a cracking time given the issues with water on the course and Bec couldn’t get anywhere near her start pen! 

Lou faced similar issues of having to queue for water, not ideal. Scuppered her sub 4. But got it done ✔️ and onto the next one 🤩

@christopher.booth.16 raced Ironman Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Great performance from Chris, solid across all 3 disciplines. The forecast weather stayed away thank goodness 💪 Proud coach @jacuthbert 🤩

#purplecrew #weekendracing #medalmondayonatuesday #triathloncoach #runningcoach
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