Skip to content

Reach your MAXimum potential    

FacebookXLinkedInInstagram
Maxwell Coaching
Navigation
  • Home
  • Meet the Coaches
  • Coaching
    • Endurance Coaching
    • Running Assessments
    • Coaching News
    • Athlete Hub
      • Member Login
      • Password Reset
      • Profile
  • Blog
  • Search
  • Home
  • Meet the Coaches
  • Coaching
    • Endurance Coaching
    • Running Assessments
    • Coaching News
    • Athlete Hub
      • Member Login
      • Password Reset
      • Profile
  • Blog
  • Search

Coaching News

maxwellcoachingendurance

Sub 3 marathon runners
10 x Ironman (inc Kona)
Mountain, trail and ultras
AG and talent pathway
16 yr coaching
40 yr racing
Links for coaching ⬇️

We have 3 ways you can work with us, all 3 start w We have 3 ways you can work with us, all 3 start with making contact through our online form or feel free to DM. 

Choose what type of coaching you’d prefer, triathlon or running or we are experts at the endurance juggle of doing it all. 

We are incredibly passionate coaches, very experienced and flexible in our coaching approach. 

Why not start your journey with us today?

#linksinbio #enduranceathlete #howtoworkwithus 

Full monthly coaching, with a reduced fee for a 12 month commitment. Full unlimited contact with the coach through video calls, calls, voice notes and texts. 

We offer this at a much lower fee for u18s or u23 in education, for example talent pathway triathletes or runners. 

Perfect for the longer term vision, the athlete looking for a journey and a coach-athlete relationship. 

New to our offering, 12 weeks of training personalised to you, but with much reduced contact through the app only and less flexibility. Great for a short term goal on a budget. 

Can be upgraded to the monthly coaching at any time. 

We offer mentoring calls to those who maybe have a training plan already, but they aren’t sure how to progress the plan, worried about specific details, or simply want to chat with a coach about race goals and how to approach them. We can share screens and go through plans and suggest changes within a 60 minute session.
End of season for many is arriving, some downtime End of season for many is arriving, some downtime and planning for next year commences. 

As coaches we love to start coaching new athletes anytime but to have your best shot at that AG slot, Ironman pb or simply racing up a distance, give yourself time. 

Dreams and goals are more likely to happen with more time. Building back up post off season and onwards over winter is where the magic can happen. So don’t wait until it’s only 12 weeks before your event, get in touch now. Triathlon coached athlete slots for 2027 are available 🥳

Please use the link in our bio or DM
Purple crew doing us proud racing this weekend, no Purple crew doing us proud racing this weekend, not everything went as planned but we got the results in the end!

@becsterruns75 ran her socks off for the Team Bath vet ladies at the Midlands road relays. Tricky few days with illness after her brilliant half marathon last weekend, but recovered well enough to race. The team won 🥇 which made the day all the more memorable. 

Tasha @thismumrunsforfun ran the Tissington Trail half marathon. Tasha never fails to impress running a best time for her of 1:36! And on the trail too 💫

Ben texted me at 8am on Saturday to tell me his race had been cancelled literally 45 minutes before the start! Months of preparation and huge disappointment. However, Ben rallied and today finished the 52km course of the Lake District ultra with support from his family. This was Bens first foray into ultra running and what a tough course to choose. I’m sure we will see Ben running these distances again, but first time to be a Dad again for no.2 baby. 

We have space for new athletes so please DM or use the links in our bio to complete our online form. 

#purplecrew #athletenews #runningcoach
Athlete success isn’t all about PBs, it’s about pr Athlete success isn’t all about PBs, it’s about process and performance not times. The journey is everything 💜

This weekend we had many racing, we had some happy texts and some sad ones, but none of these were failures. 

Steph started Day 5 of Dragons Back after a superb day 4, with a sore shin. Very common in these multi day races to get tendon issues in the foot or shin. Unfortunately she missed the cut off as so painful. But she rallied with help from the medics and finished Day 6 as a Hatchling. We both know she can finish the full and will definitely be back

We had 4 athletes at Chippenham Half, none of them ran PBs, BUT, they are successfully finished. For 3 it was a super stepping stone post injury and in marathon builds, for one it was a mental struggle after a tough week, BUT again finished and with new process goals to manage stress and nutrition. 

Becca at GNR, hugely positive race, enjoyed every step. While 91 minutes is not a PB it was her best result for months and a great boost in her NY marathon builds. 

Stu raced Challenge Almere-Amsterdam middle distance Tri. Huge step up in progress with a 22 minute PB over this distance and tremendous boost post Stu’s accident recovery. 

David @bigshanky ran the Pilgrims Marathon, felt amazing and recovered well enough to run after a long run the day before too as we build to the Spine.

Our Ironman Wales athlete sadly felt very poorly during the race so had to stop. BUT again, no one makes a decision like this lightly. Her progress in her running to race day had been remarkable. Unfortunately the timing of the illness not so but absolutely the right decision to stop. 

#purplecrew #athletenews #progressoverperfection
Big weekend of racing for our purple crew. In addi Big weekend of racing for our purple crew. In addition to Dragons Back during the week, you can find our athletes at these events this weekend:

💫 Chippenham half marathon 
💫 Great North Run
💫 Pilgrims Marathon 
💫 Ironman Wales
💫 Almere-Amsterdam 70.3

#letsgo #purplecrew
Triathlon coaching that supports you through your Triathlon coaching that supports you through your next step. The training plan yes, but also the nitty gritty of triathlon as well. 

💫 Stepping up to Ironman, TT bikes, aero bars, fuelling

💫 AG qualification, what races, when, logistics, racing internationally, bike transport

💫 How to qualify for Ironman and 70.3 worlds, what does it take?

💫 Wanting to mix up your triathlon racing with other endurance events like ultra running or long cycling events? We are experts at this juggle. We know some of you want to do it all!

💫 We have first hand experience of the elite pathways and juggling around school and university. 

💫 We have had great success with AG podiums 

💫 Racing into your 50s and 60s and beyond. We coach many masters athletes across all disciplines with great success. 

Get in touch:

1. Link in Bio
2. DM 
3. WhatsApp 

#triathloncoach #endurancecoach #purplecrew #successdriven
There are so many reasons to hire a coach for your There are so many reasons to hire a coach for your running or triathlon training and racing aspirations. Many people don’t and we’ve asked why. Here are 3 reasons they don’t and our response to why you can definitely benefit from being coached in all situations:

1. I’m not good enough to be coached…
Anyone can be coached! Ability is irrelevant to a good coach. How you apply yourself to training/life and how well you communicate is the key. 

2. I’m only training for 5km to half marathon / short triathlons…
You can still really benefit from individual training, mentoring and support. We plan and support exactly to your needs, working on strengths and weaknesses, watching load around training and regularly checking in. 

3. I’m too old!
We fully support masters athletes on their incredible journeys. Biggest challenge is the incremental load, ensuring this is built carefully and managed around life. S&C is planned carefully to support your goals. Equally we challenge and push you when we feel that step is required. 

Looking for a coach? We’re ready and waiting for your DM.
Alternatively use the links in our bio to complete our online form. 

#coachedathlete #endurancecoach #purplecrew
Summer of fun and heat waves for the purple crew. Summer of fun and heat waves for the purple crew. 

Holiday away in the Alps for coach Chris and Michelle with some cheeky racing and Tour de France touring. 

Here are some highlights of our athletes fun through late July and August:

@thismumrunsforfun 1st AG at the Oydessey standard distance triathlon 🤩

@stumacca1805 finally raced a triathlon after a tough year with injury. T100 standard distance and hoping to keep up the momentum now 🤩

Coach @chrismaxwell.endurancesport took on the Alpe D’Huez Long Triathlon. What an event on a very warm day. Well done Chris 🤩

Talent pathway triathlete Soph @sophmaxwell_tri finished 1st AG and 6th overall female, beating 3 pro women, in the Alpe D’Huez Duathlon. Incredibly hot weather too 🤩

U23 pathway triathletes Josh @joshmaxwell__tri and Harry Maxwell @harry_maxwell.tri competed in the World University Championships in Switzerland. Solid individual performances but an outstanding 3rd place for the GB team in the Mixed Team Relay 🤩

Iain @id_cameron finished the Lakeland 50. Strong months of training ticked off and a result Iain deserved 🤩

Looking for endurance coaching, triathlon or running or we specialise in the mix of these sports, please get in touch 💜

#endurancecoaching #purplecrew #athletenews
We had another amazing weekend of racing and enjoy We had another amazing weekend of racing and enjoyment for our purple crew. As well as Tasha in the summer spine challenger north (see previous post), we had athletes all over challenging themselves and finishing with smiles. 

@emma1dinger ran the Ultra Wales 50. This was a race to test the fear factor, the unknown and of course to nail down fuelling in mountains. Emma has been training so hard for UTMR, this race was everything we wanted it to be. Strong to the finish, fuelling nailed 🤩

@whitesam74 ran the Run through Morzine/Avoriaz 50km. Local (ish) for Sam, lovely trails and exactly what we wanted as a race aim before Sam takes a break to finish her Masters. Superb racing in hot weather, 20th lady was the icing on the cake 🤩

@becsterruns75 ran the Giants Head Marathon. Very new to trail running after racing well on roads for many years. Everything about these types of races was new. This race for Bec was all about the medal, but we think we’ve got her into trail running now 😁💜

Ben (newly returned to being coached by Michelle), also ran Giants Head marathon. Stepping stone to his first ultra in September, carefully building back after a knee injury. 

@jonnygubb competed in the Gower SwimRun with his regular racing buddy. Bouncing off the back of ultra training, some speed work sharpened Jon up nicely for this with some specific swim/run bricks. Jon and his buddy won the event too 🤩

Brilliant weekend and we have loved the purple crew support this week. Onto the next races 💜

#purplecrew #weekendracing #athletenews
The biggest #medalmonday congratulations to coache The biggest #medalmonday congratulations to coached athlete @thismumrunsforfun. 

A goal and focus for the whole year since summer spine last year. Tasha not only got to the start of the Summer Spine Challenger North (160 miles of the Penine Way) but finished 4th woman 🤩

In the proceeding week Tasha was so ill she didn’t work and spent two days in bed! We weren’t sure whether it was a good idea to even start, but I knew after the commitment to this race, that Tasha would start. We had a plan to watch the effort and heart rate at the start, even mostly hike. 

First check of the tracker by coach, 6th female 😃 Tasha went on to finish 4th woman. Follow Tashas full story on her posts, but just to say: Never limit yourself, it’s not over until it’s over! 

#purplecrew #spinerace
Great weekend of purple crew racing, community and Great weekend of purple crew racing, community and above all fun 💜

Coach Michelle @ultrarunningmichelle met @jennifertibbenham at the Hampshire Hoppit half marathon. Brilliantly organised trail event and super course. Jen did so well after coming back from injury, she raced hard and just missed the podium by seconds 🤩

Liz ran the Hampshire Hoppit marathon, met up with coach after for pictures. A solid morning on the trails for Liz, just nailing down the nutrition for the big one in July. 

Dave @bigshanky ran the SDW100, a huge local fave for Dave. Quite warm but fast running conditions, with both male and female course records tumbling. For Dave he ran just over 21 hours, trialed some different fuels and got a bit hampered by a sore hip from halfway. Another solid day out as we build towards The Spine!

Mike took on the Broad Town 5 mile road race for his club. Warm afternoon conditions and race fatigue from Tuesday took their toll but a solid 31 minutes run 🤩

#purplecrew #medalmonday #athletenews
Congratulations to coached athlete Michael. 18:1 Congratulations to coached athlete Michael. 

18:15 at Westbury 5km, not a PB but a best recent time and best on this course, so all good and progress is clear 🤩💪

Summer of speed continues!

#purplecrew #5kmrunner #progressnotperfection
Another super performance from Bec @becsterruns75 Another super performance from Bec @becsterruns75 over the weekend. Her first experience of running the Welsh Castles Relay for her club. 

Bec finished 🥇 vet woman (over 35 and Bec is 50) on leg 5 (9.6 miles), and beat the club vet record for this leg. Training for a hilly trail marathon is paying off big time 🤩

If you’re looking for help with your running, especially as a veteran runner, Bec is coached by Michelle who has space for new athletes. 

#purplecrew #welshcastlesrelay #marathonrunner
Huge congratulations to coached athlete @storm_hay Huge congratulations to coached athlete @storm_hayward for her 🥇 place (4th overall) at the Pembrokeshire Coastal 50km. 

Storm is training for Lakeland 50 miles and we wanted a positive build up race to give her the confidence to race hard in July. We definitely found it!

Storm raced hard, fuelled well and found the pace for the hills we need for July. What a performance! 

Looking for the confidence and support to race hard, Michelle has space for new athletes. 

#medalmonday #ultrarunner #purplecrew #athletenews
Congratulations to the purple crew who ran the Ull Congratulations to the purple crew who ran the Ullswater 20. 

@id_cameron was using the race as a stepping stone to Lakeland 50 in July. Practise fuelling, kit and pacing strategies. Iain enjoyed the race, but had a little fall which slightly dented the day. 

Patrick loved the event. This was his goal race for the last few months. His longest event so far. Patrick has very limited time to train with his demanding job and young family, so just getting to the start is the achievement 🥳

#purplecrew #trailrunning #coachedathlete
Slowly slowly the road runner is loving the trail Slowly slowly the road runner is loving the trail 😁 

Mission accomplished from the coach’s perspective 🤣🥳

@becsterruns75 ran the Mendips Challenge 20, loved the course, the hills and the views. Practising fuelling and aid stations (you don’t get those in a road race!)

Stepping stone to her first trail marathon in a couple of weeks. We will get her running ultras before she knows it 😁💜

#purplecrew #medalmonday #trailrunner #marathonrunner
Don’t be afraid of the heat but do be prepared ☀️🔥 Don’t be afraid of the heat but do be prepared ☀️🔥 

- Be prepared mentally, if you get stressed and wound up your heart rate goes higher. Stay calm. 
- ⁠Run with a hat and sunglasses, wet the hat fully before you leave for your run. Can also wet your tshirt/vest.
- ⁠Obviously ensure you have suncream on
- ⁠If you can, run/train early in the day, but definitely run fuelled. 
- ⁠For longer runs or rides, fuel more as your body is using more fuel to cool you down. Stop in the shade if you feel you’re over hearing, this usually helps the body catch up with cooling processes and you’ll feel yourself sweating again. Then you should be ok to go again. 
- ⁠Carry water/maybe with electrolytes too. For speed sessions, drink between reps.
- ⁠Have a spare bottle with you for pouring over your head in speed sessions and even other runs can help. Keeping your head, neck and wrists cool can help. 
- ⁠The body will adapt so give it a chance but obviously don’t push through if you feel dizzy, sick or HR goes too high.

#trainingintheheat #heatadaptation #summerrunning
Nothing beats high fiving your kids in the finish Nothing beats high fiving your kids in the finish straight! 🤩

For @jennifertibbenham this was her motivation at the Keswick half marathon. A turbulent couple of months with a dodgy hamstring, but always this goal race kept the rehab motivation high. In fact Jen ran strongly, felt great, fuelled well and ran a similar time to last year. Now to build on that leg strength, rebalanced body and mind and focus on the summer races. 

Injury, stress and management of your rehab and return to running are all big reasons to have a coach. An app can’t do this for you, an app doesn’t listen and adapt, an app doesn’t motivate and encourage, an app doesn’t say I believe in you. 

#purplecrew #halfmarathon #mountainrunning
Purple crew legend @bigshanky Dave ran the NDW50. Purple crew legend @bigshanky Dave ran the NDW50. Dave has run this race so many times, but it seemed a good fit this year in his race build to the Winter Spine. 

The race plan, nothing outrageous, patience and fuelling well. Next up sdw100, another race Dave has completed several times, but close to home and another chance to nail fuelling, get stronger on the hills and keep building fitness. 

Dave has been with us from the beginning, we’ve got through some rough races and experiences, and we’ve had some incredible performances. The journey is never easy and never straightforward 💜

#purplecrew #ndw50 #athletenews #coachedathlete #allaboutthejourney
Always great to meet an athlete whom I’ve coached Always great to meet an athlete whom I’ve coached but never met in person. Liz ran the ultra 51k race at the Maverick Cotswolds. Brilliant to arrive in time before my race to see Liz off on her start. 

Focus of the day for Liz was fuelling, we are trying to up her intake per hour to keep running strong at Lakeland 100 this summer. 

Mission accomplished, fantastic strong run and some new fuel to Liz to try. Onwards to July. 

#purplecrew #medalmonday #coachathleterelationship #ultrarunner #maverickrace
Follow on Instagram

Website by Listening Tree Marketing Copyright © 2020 Maxwell Coaching

FacebookXLinkedInInstagram
  • Home
  • Cookies and website terms and conditions
  • Contact
This website uses cookies to ensure you have a good experience browsing our website. By continuing to browse the site you are agreeing to our use of first party cookies. You can learn more about cookies and how you can manage them in our cookie policy. Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT