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maxwellcoachingendurance

🇬🇧16 years of coaching
🏃🏼‍♀️Running Coach 🚴🏻Triathlon Coach
📚UKA, British Tri, UESCA
💜Purple crew community
🌍Fitting your training around your world

Good mix of races this weekend for our purple crew Good mix of races this weekend for our purple crew, and a few challenges battled 💪

@jonnygubb ran the SDW50, his first foray over the distance, with a couple of 50k, triathlon and swimrun as his previous experience. Solid training blocks and fuelling. Coach predicted sub 10, Jon ran 9:46 🥳

@fionaslevinb ran the Brighton trail marathon with the last 10km joining in with the road marathon on the sea front. Unfortunately Fiona woke up feeling a bit rough pre race, so it was a fun day out rather than a race but good time on feet. 

@storm_hayward ran the Lakeland 50km, down graded to 48km and less vert due to the weather. Super fast race due to the British mountain champs, Storm ran superbly and kept her cool in a stacked field. 

We also had Emma and Kat racing at the Brighton Marathon. Tough races for both for various pre race reasons, but a marathon is a marathon is a marathon, they are never easy and many positives to take away. 

#purplecrew #weekendracers #athletenews #marathonrunner #ultrarunner
Catch up news from our purple crew over the last E Catch up news from our purple crew over the last Easter two weeks 💫

@thismumrunsforfun ran the Bowum 30. Just a confidence boost, time on feet run as we build to the Spine Challenger North. 

@jennifertibbenham ran the Fleet half marathon. Last minute decision to start after struggling with an injury, but still a super 1:32 off limited training. 

@stephanie_j_james took on the Jurassic Coast Challenge over 3 days, running a marathon+ each day. Steph finished first female overall, getting stronger each day and nailing her fuelling 💪 

We have space for new athletes to join our purple crew 💜

#purplecrew #athletenews
Congratulations to coached athlete Mike for comple Congratulations to coached athlete Mike for completing the super six half marathons at the Berlin Half Marathon and receiving his gong of a medal!

No PB for Mike at Berlin but a consistent 85 minutes after a few weeks of illness, a time which is still incredible given Mike was struggling to break 90 minutes only 2 years ago. 

Time for a rest, some summer speed and build to an autumn race 😃
True if everything in life is perfect, an app or o True if everything in life is perfect, an app or online training plan can work. 

Many athletes we now coach didn’t have an issue with showing up, but they became disillusioned by a plan that didn’t adjust when life threw hurdles. 

Coaching apps do not understand context. How tired are you? How stressed are you (life load, work load and training load)? How much driving around to kids clubs you’ve had to do this week. 

Being coached by me isn’t just getting a plan, it’s about having your best fan listening, it’s about unlimited training adjustments when life has a wobble, it’s about progress and feedback, it’s that reality that taking a step back and not doing that race is the right thing to do. 

Quick results are exciting, but they aren’t great for the long game. Always the bigger outlook. 

Join me and our purple crew to find your unlimited support and start your journey 💜

#purplecrew #runningcoach
2 PBs for our purple crew racing Bath Half, perfec 2 PBs for our purple crew racing Bath Half, perfect racing conditions 💫

Abi joined the crew in January and has thrown herself in, trusting and questioning when needed. Big PB of 90s 1:33 🥳 Now to stay well for the last block towards London 🤩

@becsterruns75 ran 1:30, not a PB, but a very strong time and given Becci fell ill immediately afterwards, a very good time. Excited for the last block and what Becci can run in London 🤩

Matt (no pic) ran a big PB and first time under 90 minutes. Matt is coached by @chrismaxwell.endurancesport and has an exciting triathlon season ahead 🤩

#purplecrew #bathhalf #marathonrunner
Congratulations to Storm @storm_hayward for her 🥈 Congratulations to Storm @storm_hayward for her 🥈 place female at the Beast of the Blacks 20. 

The race plan was control, fuelling and finish strong. Part of the build to Lakeland. Still some work to do with fuelling but that’s all part of the fun and one of the many reasons to work with a real person coach not AI 🤖! We have spaces, just thought I’d mention that 💜

#purplecrew #medalmonday #trailrunning #mountainrunner
💫 #medalmonday for our Hundred Hills 50km runners 💫 #medalmonday for our Hundred Hills 50km runners

Jon @jonnygubb finished in 5 hours 37, strong running, inhaled his carbs and loved every minute. Jon was testing his 50 mile pace, fuelling and aid station efficiency ahead of SDW50 in a few weeks time 🤩

@stephanie_j_james finished 7th woman in 5 hours 12. Steph has been dabbling with increasing her fuelling in training and racing, brilliant carbs per hour for her. Ran strongly to the finish. A few more things to work on, but it’s always good to have a plan 🤩

We have space for runners to join the purple crew, please DM or follow links in our bio 💜

#purplecrew #hundredhills50k #ultrarunner
We’ve had a few racing over the past month so time We’ve had a few racing over the past month so time for a post. 

@becsterruns75 ran the Chippenham Spring 10 mile race. Looking for a confidence boost after a few niggles and boy did we get one. Plan was to start at marathon pace and gently build from halfway if legs feeling ok. Well Becci struggled to slow down, loved the whole race and finished 1st v50 🤩

@thismumrunsforfun ran in the Belvoir 15, an annual outing for Tasha who just loves the mud at this event. Strong running and smiles 🤩

Callum ran in the Two Tunnels half marathon two weeks ago, again looking for a confidence boost on not the fastest course. 1:24 and feeling strong with good recovery afterwards. Newport marathon on the horizon 🤩

We have a bumper weekend of racing for our purple crew  incoming. Can’t wait 💜

#purplecrew #weekendracing #athletenews #medalmondayonatuesday
My name is Michelle @ultrarunningmichelle is my pe My name is Michelle @ultrarunningmichelle is my personal profile. I’m a running coach at Maxwell Coaching.

My passion is coaching runners to achieve goals they thought were impossible. I have personal and coaching experience of 100 mile ultras, canal ultras, 200 mile ultras, mountain ultras, fell racing and even cross country racing. I also have a huge passion for road running too. It was my bread and butter before I discovered ultra running. 12 years of ultra running, but I still love a big city road marathon, and love coaching runners to PBs on the road, as well as on the trails. Now aged 52, I have a bredth of experience and understanding of running through menopause, the strength training required and recovery. It’s not just women either, mature men need more recovery, more gym time and better routines to continue running well into their 50s. 

I set up Maxwell Coaching with my husband Chris in 2015. I have been a fully qualified running coach for 16 years. I hold England Athletics Event Group Endurance (the next step up from CiRF) and UESCA ultra running coach qualifications. I have CPD qualifications in strength training and a diploma in sports nutrition.

I love coaching all abilities and seeing progress from consistency and planning. Being coached is a journey, the progress is never linear, it involves problem solving and ups and downs, but progress is always made. Our purple crew community keep me on my toes, and I love their engagement, the joint dot watching and support for each athlete.

I have space to take on 3 new athletes that are keen to be coached, and would like to work with me. Contact me anyway that works for you 💜

#runningcoach #ultrarunner #runningjourney #marathonrunner #purplecrew
10 years ago a friend will suggest you quit your j 10 years ago a friend will suggest you quit your job and set up a coaching business.

It’s very important you listen to that friend 💜🥳

16 years of qualified coaching experience, 40 years of running and racing. We have spaces for new athletes to join the purple crew, DM ‘Purple’ to find out more 💜

#purplecrew #endurancecoaching #maxwellcoachingendurance
Congratulations to @storm_hayward for finishing th Congratulations to @storm_hayward for finishing the Arc 50 over the weekend. The goal for this race was top 10, and Storm finished 10th. However, the bigger goal was staying injury free during the build and learning how to fuel properly. Storm joined the purple crew last year with a backlog of injuries. A gradual build of strength work and fuelling more during our journey together and Storm has gained confidence in her running with each new block of training. 

11:01 10th female in horrid underfoot conditions. Well done Storm, very proud coach 💜🤩

#arc50 #medalmondayonatuesday #ultrarunner #purplecrew
Arc of Attrition weekend 💫 Nothing quite like tho Arc of Attrition weekend 💫

Nothing quite like those coast path trails, waves crashing and even in the dark incredibly beautiful. 

Our coaches are experienced ultra runners and road runners, we know what these trails feel like, the raw emotions of reaching a finish line. The lifetime of emotions you feel during a road marathon let alone 100 miles. 

We have spaces for new athletes, ultra runners or road runners, just get in touch by whatever means. 

#runningcoach #ultrarunner #marathonrunner
The Winter Spine, 268 miles from Edale to Kirk Yet The Winter Spine, 268 miles from Edale to Kirk Yetholm along the full length of the Penine Way. 

We knew as soon as @bimbling_idiot completed the Challenger North last January, that this would be the next goal. 

It’s been a challenging year with a change of job, injury and illness, but my goodness Paul has kept his belief and trained when he could, carefully building strength in the gym, on the treadmill (inclined) and out on the trails. 

Bloody proud of you Paul, looking forward to the debrief and slightly worried what’s next 🫠💜

#winterspine #medalmonday
Festive fun for purple crew at the weekend with @b Festive fun for purple crew at the weekend with @becsterboo75 running the fastest Christmas tree at Westonbirt Christmas 10km, and Matt finishing off his year with a strong run at the Celtic Marathon. 

We also had athletes running in various cross country races for their clubs. 

#purplecrew #festiverunning
It’s London Marathon good for age day and we are c It’s London Marathon good for age day and we are celebrating our marathon runners achievements from Valencia 🥳 

Mike ran Valencia Marathon as his debut road marathon, training could not have gone better. Sub 3 in the bag and splits that would make any coach proud 🤩 Mike stayed calm and patient just as we’d planned, 2.59 was his reward 🥳

@fionaslevinb also had a great build up, until with a month to go arthritis flared up. The plan was reshaped, Fiona maintained her incredible fitness on the bike and still finished 10th 55-60 AG in 3:24. Very proud of your tenacity and positive energy Fiona 💜

@becsterboo75 ran the Lanzarote half marathon. Incredibly warm and very windy conditions tampered with fast times, but Bec still ran strongly for a 1:35 and 1st AG 🤩 London Marathon is now calling, so little rest and the build begins 🥳

@emma1dinger ran in the Cheviot Goat, a very different event to those above, but right up Emma’s street. Super tough conditions under foot, but Emma finished and can now rest up until the build to 2026 and a road marathon beckons 🥳

New athlete Callum ran in the DBMax Chilly 10km in quite frankly horrible conditions. Still ran a 27s PB for 38:04, those 5s though. Something to keep working for. Callum is also now building to a spring road marathon 🥳

Michelle has capacity for new athletes looking ahead to spring or further beyond marathons or ultra marathons. Please DM ‘marathon’ or contact us using the links in the bio. 

#marathonrunner #weekendracers #purplecrew #medalmonday #runningcoach
#medalmonday 🥳 Congratulations to our weekend tra #medalmonday 🥳

Congratulations to our weekend trail running racers:

@stephanie_j_james ran the Broadway Marathon, a tough trail race taking in the Cotswold Way and Broadway tower. Steph ran a strong race, finishing in 3 hours 57 and 2nd woman 🥈🤩

Matt ran the New Forest 22km trail race, the culmination of a solid block of training since he joined the purple crew this summer. Onto to some exciting racing in 2026, and building more strength and resilience 🤩

Both Steph and Matt are coached by our founder Michelle @ultrarunningmichelle. Michelle has a couple of spaces just opened up for new athletes. Please DM ‘Runner’ or use the links in our bio to contact us. 

#purplecrew #trailrunner #marathonrunner #ultrarunner #runningcoach
Many boxes ticked for coached athlete @storm_haywa Many boxes ticked for coached athlete @storm_hayward at the Bys Vyken Lighthouse Marathon. The course takes in 26 miles of the Arc 50 course, so is perfect specific preparation for the race in January.

For Storm we focussed on starting cautiously, fuelling (wee bit to work on there but much better) and finishing strong. 

Happy day out for Storm and much confidence gained for January 🥳💜

#trailrunner #marathonrunner #medalmonday #purplecrew
Two of our purple crew ladies were running half ma Two of our purple crew ladies were running half marathons this weekend:

Lou ran just over 2 hours at the Access Landmarks Half Marathon in Cape Town. Lou is racing lots while out there for a long trip culminating in a marathon in a few weeks time. 

Steph ran in the Marlow Half Marathon. Quite a hilly course, finishing 3rd female 🥳 Huge successes in fuelling during this race too, our first mini goal ticked off ✔️ 

Marcus ran in the Black Beacon Ultra Bach 50km. A fantastic run from Marcus running just over 7 hours. A culmination of very careful preparation and progressive training. Marcus was recovering from an ankle injury when he first joined the purple crew a few months ago. Excited to debrief and plan for the next goals. (No pic, some coaching needed there! 😅)

#weekendroundup #purplecrew #halfmarathon #ultrarunner
Congratulations to our racing ladies this weekend Congratulations to our racing ladies this weekend 💫

@fionaslevinb absolutely flew round the Maidenhead half marathon, finishing in 1:27 and 1st v55 🥳🤩 Huge confidence boost as we head into the final block of marathon training 💜

Lou Cole ran in two races to make up for the Cape Town marathon being cancelled the previous weekend. 8km and 15km Dunlock Memorial races. Lou felt great which is hopefully testament to the new fuelling and diet we’ve been trialling 🥳

#purplecrew #medalmonday #marathonrunner
We had two purple crew racing at the Jurassic Coas We had two purple crew racing at the Jurassic Coast 100km, a very hilly race with some chunky vert ⛰️ 

For Paul @bimbling_idiot this was a stepping stone event on his journey to the full winter spine in January. Solid time on feet and feeling good on the hills, some fuelling issues to conquer over the next two blocks of training 💪

For Becky @misspurse86 this was a goal race. I’ve only been coaching Becky a few weeks but we adjusted her training to get the most out of the final block pre race. Becky had a great race, strong throughout, and moving through the field. 

#purplecrew #ultrarunner #jurassiccoast100km
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