Michelle and Chris are the founding coaches of Maxwell Coaching and live near Chippenham in Wiltshire, with their 3 children. They are both PhD scientists, with an analytical approach to coaching. Chris and Michelle have a phenomenal zest for life and all things endurance, they live and breathe their sports. They really get it, they understand training around work and family life, they are a team.

Chris was founder of the thriving Chippenham Triathlon club. Chris can be found poolside coaching the older triathletes and trackside with his youth and Tristars squad. Michelle is head coach at Chippenham Harriers, coaching her events group every Tuesday and mentoring the weekly club Physical Preparation session.

Nicky Finch and Jason Cuthbert have recently joined the team as an assistant coaches to support our growing number of athletes. Both coach weekly at Chippenham Harriers and Chippenham Triathlon club and are valuable additions to the team.


Michelle has 10 years experience in coaching.

  • UKA Running Coach in the South West Endurance Network (Perfomance Coach)
  • International Ultra (England) Coaching
  • Physical Preparation (Strength & Conditioning) CPD
  • Professional Diploma in Advanced Sports and Exercise Nutrition
  • Scientific BSc and PhD
  • Working towards Event Group Coach (Level 3/4)

Experienced endurance runner competing for her county in cross-country, track and road events and in several championship and elite starts and Masters International vests over the marathon and half marathon distance. Michelle is an elite ultra runner, winning and achieving podium positions in 50k up to 100 mile distances.

Michelle was coached herself by top international coaches Alex Stanton, coach to Paula Radcliffe, Harry Wilson and Pete Atkinson. She has a great understanding of the needs of an athlete in training. Michelle has trained and competed in Sprint, Olympic and Middle distance triathlon events, recently winning her age group and swam competitively in her teens for Devon.

Marathon 2:59 (most recently 3:06),
Half-marathon 1:20
10k 37:10
50k trail 4:51
50 miles trail 8:26
100 miles trail 19:31
Standard Triathlon 2:45
Middle Distance Triathlon 5:28


Chris has been coaching running and triathlon for 12 years.

  • British Triathlon Level 3 Coach
  • UKA Level 2 qualified Running and Athletics Coach
  • Physical Preparation for Triathletes CP
  • UKAD Qualified
  • Scientific BSc and PhD

Chris has experience of coaching triathletes at all levels including children, novices and experienced international/age group triathletes. Chris has a pedigree in endurance running (road, track and xc) and triathlon (GB age-group and Ironman)

Chris was also coached as teenager and was a top English schools xc and track athlete.

  • Marathon 2:34 (2017 2:58)
  • Half-marathon 1:09
  • 10k 31:50
  • GB age grouper in the World
  • Duathlon Championships 2011
  • World Triathlon Championships 2015 and European Triathlon Championships in 2016
  • 6 Full Ironman (Germany 10:08 Ironman Wales 10:37, Bolton 10:25, 2018 - Switzerland 10:06)
  • Numerous Middle Distance Triathlons
  • Ultra Marathons up to 72k

Assistant Coaches

Nicky Finch joined the Maxwell Coaching team in November 2017. Nicky is an active coach at Chippenham Harriers, coaching Physical Preparation sessions and helping Michelle coach the Tuesday Interval Sessions. She is a huge asset to our team, with her wealth of knowledge especially in physical preparation and coaching beginners, her willingness to learn and develop as a coach and above all her empathy with others.

  • UKA Coach in Running Fitness
  • Member of the South West Endurance Network
  • Physical Preparation (Strength & Conditioning) CPD

Jason Cuthbert joined the Maxwell Coaching team in November 2018. Jason coaches every week for Chippenham Triathlon club and the Tristars group. Jason has been coaching for two years now and is a British Triathlon Level 2 Coach. He is also a FA Level 1 Football coach and coaches at a local football club. Jason has been involved and racing at all distances of triathlon for 15 years. With a few Ironman races under his belt and recently dabbled in ultra running with designs to go longer.