The Maxwell Coaching Team

Michelle and Chris are the founding coaches of Maxwell Coaching and live near Chippenham in Wiltshire, with their 3 children.  Assistant coaches Nicky Finch and Jason Cuthbert complete the Maxwell Coaching Team.

Michelle and Chris are fully qualified performance running coaches, experts in strength and conditioning and PhD scientists, with an analytical, fully scientific and yet holistic approach to coaching. Chris is a level 3 British triathlon coach and Michelle has a full nutrition advisor diploma.

They have a phenomenal zest for life and all things endurance, they live and breathe their sports. They really get it, they understand training around work and family life, they are a team. You don't get one coach when you join our purple crew, you get a team.

Nicky and Jason are our assistant coaches, fully qualified running and triathlon coaches respectively, and are a valuable addition to the team.



Michelle has 15 years experience in run coaching.

  • EA Event Group Endurance Running Coach in the South West Endurance Network (Perfomance Coach)
  • International Ultra (England) Coaching
  • Physical Preparation (Strength & Conditioning) CPD
  • Professional Diploma in Advanced Sports and Exercise Nutrition
  • Scientific BSc and PhD


Chris has been coaching running and triathlon for 12 years.

  • British Triathlon Level 3 Coach
  • UKA Level 2 qualified Running and Athletics Coach
  • Physical Preparation for Triathletes CP
  • UKAD Qualified
  • Scientific BSc and PhD

Michelle is an experienced endurance runner of 25+ years competing for her county in cross-country, track and road events and in several championship and elite starts with Masters International vests over the marathon and half marathon distance. Michelle now focuses on ultra runing achieving podium positions in 50k up to 100 mile distances including several mountain terrain and coastal trail ultras. Michelle has also competed in triathlon events and swam competitively in her teens for Devon.

Michelle was coached herself by top international coaches. She has a great understanding of the needs of an athlete in training.

Marathon 2:59 (most recently 3:06),
Half-marathon 1:20
10k 37:10
50k trail 4:31
Jurassic Quarter 46 miles 2016 2nd / 2018 1st

SVP100km 2016 11:18 3rd
Beacons Ultra 2016 1st and 2017 2nd
NDW50 miles trail 2017 1st 8:26, 2021 2nd 8:16
UTMB CCC 100km 2018 20:15
SDW100 miles trail 2019 19:31 2nd
TP100 miles trail 2020 18:46 2nd
SDW50 miles trail 2020 8:15 1st
NDW50 miles trail 2021 8:15 2nd
South Downs 100km trail 2022 2nd
Several triathlons Standard up to Middle Distance

Chris has a pedigree in endurance running (road, track and xc) and triathlon (GB age-group and Ironman). With some very fast road and track PBs to his name he moved into triathlon in his late 20s.

Chris was coached as teenager so really understands what it means to be coached. He was a top English schools cross country runner and track athlete. Chris has experience of coaching triathletes at all levels including children, novices and experienced international/age group triathletes.

  • Marathon 2:34 (2017 2:58)
  • Half-marathon 1:09
  • 10k 31:50
  • GB age grouper in the World Duathlon Championships 2011
  • World Triathlon Championships 2015 and European Triathlon Championships in 2016
  • 9 Full Ironman (Germany 10:08 Ironman Wales 10:37, Bolton 10:25 and 10:38, 2018 - Switzerland 10:06, Italy 2019 9:41), Kona World Championships Q 2022
  • ITU World Long Course Championships 2019 7th
  • GUCR 147 miles 2022 6th overall


Nicky Finch joined the Maxwell Coaching team in November 2017.

  • UKA Coach in Running Fitness
  • Member of the South West Endurance Network
  • Physical Preparation (Strength & Conditioning) CPD


Jason Cuthbert joined the Maxwell Coaching team in November 2018.

  • British Triathlon Level 2 Coach
  • FA level 1 Football Coach

Nicky coaches a small crew of athletes varying from beginners up to ultra marathon runners. Nicky has run several half and full marathons and has recently enjoyed trail multi-stage racing. Nicky challenges herself, recently completing Ride London. She has also recently qualified as gym instructor. She is a huge asset to our team, with her wealth of knowledge especially in strength and conditioning, coaching beginners, her willingness to learn and develop as a coach and above all her empathy with others.

Jason’s focus is aimed at working closely with his athletes towards their endurance goals for the coming season. Jason is a British Triathlon Level 2 coach and will always be seen out cheering on all athletes at events. He currently coaches triathletes from around the UK and Europe. “It’s such a pleasure to work closely with, and help my Maxwell Coaching athletes progress, and ultimately see them achieving some quite amazing results throughout their season”. Jason has been involved with and has raced at all distances of triathlon over the past 15 years or so, with 3 Ironman races under his belt. More recently, he has also been focussed on ultra running, and has a goal to tick off a 100 mile race... He is also an FA Level 1 Football coach and is currently part of the coaching team at a local football club at youth level.